My Career

With 17 years of experience under my belt, I have honed my expertise in IT Product Ownership, Product Life Management, and Technology Leadership for eCommerce projects. I have also played an instrumental role as an Integration Lead for Merger and Acquisition projects in the FMCG industry, in addition to overseeing IT Sourcing and Vendor Management, and B2B Sales in the IT and Telco Industry. My passion for eCommerce and Digital Marketing, coupled with my background in Machine Learning, Artificial Intelligence, BlockChain, eLearning, and startup ecosystems have further diversified my skillset. Additionally, I am a certified Lean Six Sigma and ITIL professional with extensive experience in Agile Project Management.

May 2019 – Present

Role: Global eCommerce Platform Manager

As the Global eCommerce Platform Manager, I am responsible for overseeing the overall service levels of the DTC & Social commerce platforms. My main objective is to ensure that the service model is optimized, continuously evolving, and aligned with the business needs. I drive the integration of these platforms into the wider tech ecosystem, enabling seamless end-to-end processes. Additionally, I spearhead the delivery of new DTC projects, ensuring they are completed within time, scope, and budget constraints. By maintaining strong connections with cross-functional platform teams, such as Mulesoft, Information Security, and Consumer Data Platform, I ensure smooth operations and address any bugs or incidents with the support of a dedicated team of developers. I also emphasize the importance of documentation and establishing mechanisms for continuous improvement. With regular governance meetings, I collaborate with relevant stakeholders to track actions and requirements. Working closely with the Information Security teams, I prioritize security concerns and strive for zero spillage. Furthermore, I conduct periodic reviews with suppliers to optimize the quality of delivery and meet SLAs. As the accountable party, I manage the end-to-end lifecycle of DTC websites, from project initiation through design, build, test, lead, and mass deployments, while maintaining effective operations. I drive the adoption of DevSecOps methodologies and continuously improve our ways of working to effectively meet business needs. Finally, I ensure that service providers promptly resolve incidents and issues, conduct root cause analysis studies, and establish clear improvement plans to enhance overall efficiency and effectiveness.

Role: Senior Information Technology Manager

UBL eRTM: As a B2B eCommerce specialist, I have focused on enhancing our platform to capture more orders, handle complex campaigns, and deliver a seamless customer experience. By incorporating user feedback and staying up-to-date with industry trends, I am confident that our improved platform will drive significant growth and success for both our company and clients. Throughout my role as an IT Business Partner, I have been responsible for driving technology initiatives aligned with business goals and objectives at KGF Factory. With a focus on the 3P Attendance System, I ensured seamless integration, resulting in improved workforce management and operational efficiency. Additionally, as a product owner, I successfully led the revamp of the B2C platform,, introducing new features such as segment-wise multi-price mechanisms, donation integrations, and wallet improvements. Moreover, as an e-commerce specialist, I spearheaded the optimization of Pureit Bangladesh’s website, enhancing the browsing and purchasing experience for customers. Additionally, I played a crucial role in improving, a content website, by enhancing storytelling and user experience. As a digital marketer, I developed and executed a successful WhatsApp marketing campaign for Pureit, driving increased brand awareness and sales. Furthermore, as a dCommerce consultant at Unilever Kenya, I have advised on and implemented digital commerce strategies to boost online sales, improve customer engagement, and drive business growth. My experience as an IT Business Partner, overseeing the implementation of the Kronos Attendance System at KGF, has allowed me to excel in ensuring seamless integration, optimizing workforce management, and providing comprehensive training and support to end-users.

Role: Tech and Integration Lead, Unilever Marketplace Bangladesh

  • As a Tech Lead, I am responsible to make sure all architecture and functions are working as per
    project plan.
  • Planning SIT, UAT, Cutover and Go Live all applications under Unilever Marketplace.
    As Integration Lead, I am responsible planning and executing integration between UMP applications
    and other applications.
  • Also I am working as a product owner for UMP Applications in Bangladesh.

Role: IT Integration Lead for GSK Bangladesh Integration

  • Rolled out SAP ERP (U2K2 Version) and integrate it with DMS, workday, COUPA, Concur (T&E
    Settlement Application).
  • Rolled out 30+ Applications including Workday, COUPA, Concur, Phyzii etc.
  • IT Infrastructure Setup for new office including new Laptop, Email IDs, Application Server Setup and
    Application Migration, Connectivity Setup, Network Printer set up.
  • Role: IT Business Partner for Marketing
    Smartpick: Intelligent Sampling took to ensure zero wastage and future interaction with customers.
  • Gigya: Implementing Customer Profile Ceter in Gigya for effective customer profile and data
    management and better utilization of data for Data Driven Marketing (DDR).
  • Unilever Cloud: Implementing Unilever Cloud in Bangladesh with Adobe Analytics, Adobe Experience Manager, Gigya etc.

Flex Experience

  • Future digital payment capabilities for embracing B2B ecommerce, building a digital relationship with stores.
  • Privacy Compliance – Bangladesh: The project involves building a compliance system within UBL.
  • Teaspresso: This project is to develop a global agile e-com supply chain for tea.

Dhakai Soft Multimedia Solutions Sdn Bhd
Sep 2017 – May 2019 (1 year 9 months)
Role: Director

  • In Dhakai Soft, I was leading a 4 people team who has successfully implemented,
    One grocery eCommerce in Malaysia ( with 5000 products, 3 delivery
    partners, 5 online payment solutions.
  • Multilingual eLearning Portal ( launched in 2 languages (Bangla and English)
    with 10+ courses in 7 Categories.
  • Leadership blog and eCommerce ( with 500+ Articles.
  • Implemented travel based portal and ecommerce ( with 100+ Products and 2 online payment gateway.
  • We are working on lifestyle eCommerce in Bangladesh ( and an online
    marketplace for caterer and food lovers (
  • We had to do project planning, resource allocation, recruiting contingent and full time employees,
    vendor sourcing, agreement with vendors and managing them and recruit operational team to run the business.


Role: Sourcing & Vendor Management Lead

Jan 2015 – Sep 2017 (2 years 9 months)

  • Contract Management of IT Shared Service Contract (Value USD 5b)
  • Managing Accenture as Key Strategic Partner Account.
  • Achieved yearly 30% savings on OPEX Expenditure on Oracle, Huawei, Dell-EMC, TechTree,
  • Microsoft and other local vendors for IT Shared Service Asia.

Role: Vendor Executive

Aug 2013 – Dec 2014 (1 year 5 months)

  • Developed Vendor Strategy for IT Shared Service of Telenor for Oracle, Workday, Tieto, GSS
    Pakistan, Telenor IT Asia and Accenture Bangladesh.
  • Achieved yearly Saving of 30% saving Target.
  • Worked as key member in Global ERP implementation project and Global IT Shared Service
    implementation project of Telenor as a single collaborator for Key Vendors.

Grameenphone Ltd
Role: Head of New Business & Development

Aug 2011 – Aug 2013 (2 years 1 month)
Leading a team with responsibility of Sales Development, Recruitment and Placement, Bid
Management, Partner Management and Competency Development. During the tenure, some of the
team achievements are as below,

  • Rolled out Telenor Deal Shaping module among Direct Sales team members to make them ready to
    fight in service industry and in a very competitive market.
  • Build partner network in value added service which added additional BDT 23.5m revenue for
    Grameenphone from the existing business.
  • Successfully win Government big of SIM based Electric meter project which added BDT 15m to
  • Successfully delivered SIM Based IT Solution in School which added yearly revenue of BDT 5m to
  • Uccessfully delivered ERP solution bundled with SIM based reporting solution to biggest transport
    company in Northern Part of Bangladesh which added a yearly revenue of BDT 3.5m to

Role: Head of Planning and Development, Key Account Management

Sep 2010 – Jul 2011 (11 months)

  • Leading a team with responsibility of achieving yearly team revenue target of BDT 115m. To Chase this target, we initiated
  • Key Account Management (60% Revenue) and Account Management (40% Revenue) in
    Grameenphone Ltd to segment the business customer to give them right priority and offer.
  • Designing Key Account Management Model and implement it.
  • Introduced and implemented the concept “KAM Mobility” successfully which increased productivity of
  • KAM by 60% and KAMs was able to achieve their business customer more efficiently.

Role: Deputy Manager

Sep 2005 – Sep 2010 (5 years 1 month)

Developed the market from BDT 1m to BDT 115m within 5 years.

  • Developed the core products (GSM Service) and added many supplementary products like SIM based
  • Tracking, M2M solution like Vehicle Tracking, Special E1 Solution for IT companies, Bulk Messaging,
    SIM Based PABX, Business Products with focused solution according to client business.